Date: September 2018

Client: Department of Defense

While rebranding the Department of Defense, my team and I put forth several options to the client. My final contribution, nicknamed “the bullet,” was developed over a length of time during which I did research, creative brainstorming, a variety of sketches, digital mockups, revisions, and a final presentation.

After doing a variety of sketches, I fleshed out a few options on-screen. The logo I ended up going with started red and blue, and went to blue and grey. I also made some tweaks to the design to make it feel more lethal and sleek, which were themes the client wanted to convey.

I spent a couple of weeks revising the final eagle logo. As you can see, it went through many variations and and I put extra time into making sure it was just right. Below, you can see the final logo I presented.