When I worked as a contractor for the Department of Defense (DoD), we underwent a rebranding for the agency. This was my concept for the rebrand, given the client intake meeting specifications. I needed to use existing brand palette, and the client’s vision included strength, reliability, solidity, and straightforwardness. This logo went through many iterations, and you can see the journey below. My final contribution, nicknamed “the bullet,” was developed over a length of time during which I did research, creative brainstorming, a variety of sketches, digital mockups, revisions, and a final presentation.