This congressional campaign focused on solving LA’s housing crisis, as well as other progressive initiatives. The client wanted to center the brand on his housing policy reform and being from California’s 32nd district. I brought these into the brand using research into native trees and the California Palm Fan specifically, the only native palm tree to California, and incorporating concepts like upward mobility and plentiful housing into all deliverables. For this project, that included a brand identity, supplementary graphics, and website design.